Make it personal. It's always yours.

rick rubin

Most people introduce themselves by saying what they do. Let's get that part out of the way first.

I'm a performance mastery coach. 

People ask, "What does that even mean?"

The short answer is that I support people who are performing at an extremely high level at becoming even greater in their craft and their life by mastering themselves from the inside-out. There's a method I've created, called The CLUE Method, that lays out the coaching "arc" someone might go through with me.

The long answer: Come find out. I can tell you about it all day, but it'll never be the same as experiencing it.

Before coaching, I was a high-stakes professional poker player, a champion pool player, a bartender, and a corporate finance leader. They all have influenced how I lead and how I coach, but not in the way you'd expect - I learned much more by going against the grain in each of those things than I did by following what appeared successful on the surface.


None of that, though, fully describes what I'm all about.

I live from principles. Love. Freedom. Alignment.

All in service of Simplicity, Quality, and Mastery.

The road to that hasn't been a straight line. It's been messy and full of success and failure, joy and pain, struggle and ease.

I grew up feeling both powerful and powerless. Powerful in the sense that I knew that there was a level of mastery in life and craft that most people don't know about or just don't care to know about (although I wouldn't have said "mastery" back then). Powerless in the sense that there wasn't much love to go around at home or at school, so I ended up burying my sensitivity and my different way of seeing the world until I was safe - when I was alone.

As soon as I was old enough, I started to make my own world. Bouncing in and out of school and from major to major. Spending lots of time in something I was passionate about - playing pool. 

Since I needed money, I turned to waiting tables and bartending. Although I was a little socially awkward starting out (residue from a childhood spent hiding), I ended up becoming spectacularly social. That led to me becoming a heavy partier, too - which became a problem.

By my mid-20's, all that partying caught up with me. Alcohol was getting in the way of relationships, work, and pool. I'd disappear for months at a time from any of them. My life was full of screw-ups, to the point where I went bankrupt and had to move back home with my parents.

While I licked my wounds, my understanding of mastery started to come alive. I picked myself up off the ground, got another restaurant job (where I met my wife!) and dedicated myself to becoming a pro poker player. 

Less than a year later, I was playing high-stakes poker professionally, moving in with my then-girlfriend/now-wife, and making way more money than I ever had before.

A few years later, I decided it was time for a change and moved into the world of corporate finance.

I'll spare you all the details of those 12 years, but I learned just as much about human moves and desire in the boardroom as I did at the poker table. 

About 10 years in to my finance career, I realized I'd been feeling unfulfilled and unchallenged, and that my work wasn't aligned with how I wanted my life to work. I never loved the grind, and it sure didn't love me back. It was time to move on again, but I had no idea what was next.

As I rediscovered what I really wanted this life to represent, I came across coaching. My good fortune was that I found some of the best in the business right out of the gate!

I've spent the last 7 years in devotion to becoming the best coach on this planet.

I will challenge you like you've never been challenged before.

I will call you forward into the greatness that you are.

I will support you in dreaming bigger, playing harder, figuring out the unfigureoutable, creating the impossible, and remembering who you are.

I will support you in loving more fully and living more freely.

I will stand side-by-side with you in service of you not compromising what you really want.

I will be by your side when things look bleak, and I will help you up when you fall.

I will serve you from an endless buffet of Love, Freedom, and Alignment, in service of Simplicity, Quality, and Mastery.

Get first dibs on all my best writing before the rest of the world sees it.